Local Sydney SEO Consultant Buys Primary Digital Solutions

online marketing

Caption: Image credit Dollarphotoclub-74205452

Primary Digital Solutions and Nick Cavarretta have come together under a new agreement. The director of Primary Digital Solutions had gladly sold the business to Nick, who owns online marketing business Nick Mi Mate. The new agreement entitles Nick to take complete ownership of Primary Digital Solutions, along with the current client base. Nick is excited about the scale of success achieved in such a short time.

Sydney, NSW — (ReleaseWire) — 12/11/2014 — Local SEO consultant, Nick Cavarretta has taken the risk and is currently expanding outside Sydney. Earlier in the year, Nick took on a business titled Primary Digital Solutions, which is currently migrating clients and services to his personally branded website https://nickcavarretta.com.au.

Nick has been officially involved with the internet since 2008, where he worked as a content creator and Front End Developer. In 2010 Nick decided to take his own path with his business Nick Mi Mate, which supplied email hosting, WordPress hosting and Front End Development for local businesses.

It was during 2012, when Nick became aware that promoting websites within search engines was a service on its own. In September, 2012, Nick launched his own SEO service which was personally branded. It was in 2013 when Personal Branding hit the Australian shores and local news articles, which is when Nick decided to offer services to select people within his circles. Today all of those people have their own personally branded business and have not looked back.

Nick Cavarretta says “It’s a great move to take on Primary Digital Solutions and I’m sure I can handle the work load. I’ve just hired a sales consultant to handle all the talking, just so I can focus on doing to technical work and bring my clients results. It’s all about results for me and future prospects only care about seeing what you can do for them.”

The next move for PDS clients is they will receive a courtesy email from Nick personally, where he will explain the situation and give them a chance to opt-in for a better service at the same prices they were paying. Nick and business partners have already discussed and are confident that clients will stay with them.

The next step for Nick Cavarretta is already being discussed, with a team of journalists coming together and a premium content creation company being formed in 2015.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-568113.htm


We got a quick comment from Nick to elaborate on the sale and what it means to the clients.

So Nick, with the sale of the overseas SEO agency, and you being only taking on clients in Australia, does this mean you’re expanding overseas?

No I’m still only taking on Australian businesses only. I will be keeping on the current clients from PDS with what services they had previously. To be honest there is only a handful of subscribers. PDS was mainly developing websites for people, but they had some back end data I wanted, which is why I bought the site.

What are you going to do with the backend data?

I’m launching another business in 2015 that is highly in demand for Australians. I’m not going to say much more than that.

Thanks, we will keep an eye on what is happening. Stay in touch via twitter.

Yeah thanks, I will.

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What Is the Law of Averages in Business?

People often speak of the law of averages, but very few fully understand what it means. It’s often misunderstood as chance, or luck, which isn’t the same thing at all. Understanding the law of averages is essential if you’re going to flourish in many different businesses and in many different walks of life. Before we get to how the law of averages can help you succeed in business, let’s explain what it really means.

The law of averages means that if you perform a random action enough times, the results will even out.

Sounds pretty simple, doesn’t it? That simplicity can lead to trouble. It’s easy to misunderstand the concept of results evening out, and it can lead you to make rash decisions. Take this example:

Flip a coin one hundred times. The law of averages states that the coin will land on heads about fifty times, and on tails about fifty times.

That’s true as far as it goes, but where people get into trouble is expecting the coin to land on heads every other time. That’s very unlikely. Results even out over time if the sample size is large enough, but there can be streaks of outcomes that happen during long runs of the same activity. Businesses like casinos and insurance companies understand streaks, and calculate their profit margin on the sample size to guarantee that they make money.

Human Nature Sees Patterns Where They Don’t Exist

If you were to spin a roulette wheel, and you won on your first try, you’d be smart to leave the table. But human nature being what it is, you begin to convince yourself that small sample sizes are enough to determine outcomes. If you kept spinning the wheel, and kept losing, you might make the same mistake in the other direction, and assume that you’re “due” because you’ve lost so many times in a row. The law of averages doesn’t work that way. Your chances on the next spin are the same as on any random spin, and aren’t affected by what’s already happened. The casino has more money than you, so it can afford to wait for you to run out of money before your winning streak returns.

Use the Law of Averages To Stay on Track in Business

In business, if you know the ratio of success for an activity you’re familiar with, you can extrapolate using the law of averages to determine how much work you’ll have to do in the long run to make a quota, for instance. If one person in one hundred that receives a phone call pitch for a sale buys something, and you have to sell ten things, you should expect by the law of averages that you’d have to call a thousand people before you make your quota. If the first three people buy something, that doesn’t mean everyone will.

By using the law of averages, you can keep yourself from getting too depressed when a streak of bad luck comes along, or from getting giddy when you’re on a hot streak. In the long run, you’ll always prevail if you stick to your plan, and the plan was based on sound statistical analysis.

 

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Happy Employees Equal a Happy Bottom Line

For decades, nearly all corporate companies have provided the coveted company retreat. This tactic has been used to quash company personality conflicts, promote team building, and allow employee’s insight to their fellow co-worker. People working in the same environment do not always bond together and the company retreat is used to promote interoffice working relationships.

In a lot of companies, this is known as “team building” where each person it required to participate in some kind of activity that requires workers to work together in a fun way. This encourages new working relationships and can improve productivity. There is a dark side to this also, where if done incorrectly, new enemies can be created and productivity declines or people resign.

You need to keep you employees happy, in a controlled environment without coming across and invading peoples privacy; big brother style surveillance.  Why waste company resources and take employees out of the daily work environment? Because it is proven that happy employees are productive employees. Productive employees create a healthier bottom line. A healthier bottom line secures jobs for all.

In this particular article, I’ll go over some of the points to inspire you into creating your own team building exercises.

An end to the company retreat?

Yes. The company retreat is coming to an end. Instead, the company retreat is becoming the new daily workplace. Creating a facility where ideas and solutions are created in groups is the norm. Individuality and personal accolades are terrific, and will get you hired within a great company. But not working well with others and being an anti-group employee will get you walking papers from even bad companies.

Companies such as Google give their employees “play time” where people can work on their own projects. These kind of activities not only make people happy, but can also benefit the company. Where do you think Orkut (Google Plus), Google Maps, Google News etc came from? They were all side project built in peoples “play time”.

A pro-employee workplace.

Creating a pro-employee workplace should be required in all University business management courses. Why and what is a pro-employee workplace? A thriving pro-employee workplace is a facility where employees are having fun at their job, enjoying being a part of the work force, and working as a team to increase the bottom line.

The new employee workplace is a relaxed, ergonomic environment that promotes individuals to express themselves. Gone are the days of micro managing individual employees placing them in high stress environments striving for barely attainable workloads. Today’s manager is more likely to engage employees on a therapeutic sofa while sharing coffee discussing industry hot topics and the ability to improve company relations abroad.

If you make you staff feel important and a low stress environment, you will receive highly motivated staff. This is really a no brainer to be honest. You don’t need to be the smartest manager in the world to realize that putting stress into your staff will only give you short term results.

Not just customer appreciation.

The new business needs to value the individual, give them purpose, and give their ideas credence when merited. Employees are now part of a group, instead of an underling waiting for individual reprimands and corporate censorship. They are now part of the decision making process and free thinking is highly touted in the workplace.

If you reward your staff – not just giving them an incentive to work harder – then you will be surprised how your company moral will change. If you’re giving away gifts unexpectedly, then you will be given loyalty in return.

Overview

Incorporation of these attributes, the new working environment is facilitating a more productive, highly motivated, and truly loyal employee. An employee that will work passionately for the business with little regard to cumulative hours worked. A higher sense of pride propels the employee to work harder for the overall company goals.

 

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How To Come Up With Good Ideas To Market Your Product

Do you remember a time before the Internet? Probably not. The Internet has become a fact of life for everyone worldwide, and it’s a rare business indeed that doesn’t have at least a small web presence.

Businesses did exist before the Internet, and some of them flourished, too. If you’ve got a very limited marketing budget, and don’t have time for labour-intensive SEO strategies to bear fruit, or just like thinking outside the box for your marketing ideas, then you should think about using approaches that worked before there was an Internet at all. While we can’t recommend ignoring the Internet in today’s day and age, it’s possible to make a lot of money outside the Web, and it’s also smart to drive traffic to your web business from outside the web as well. Here are some approaches that worked in the era before the web was born:

Telephone Calls – Depending upon what you’re selling and who you’re calling, phone calls can have a much larger return on effort than almost any other form of customer interaction. If you’re familiar with Internet marketing statistics, conversions of web traffic into paying customers can be a fraction of one per cent and still be profitable. Phone calls to interested parties can convert at many times that rate, because you can persuade people that are talking to you in a way that a website can’t. Smart companies often have limited information on their website, and urge potential customers to call if they want more. It’s a great way to per-qualify customers.

Snail Mail – All mail is junk mail now. With so much being delivered digitally now, people’s mailboxes are almost empty. A mailer with interesting information is more likely to get some attention than just a few years ago when everyone’s mailbox was full every day. Try using regular mail that’s targeted to neighbourhoods that have the right demographic for your business

Newspapers and Flyers – Like mailboxes, print newspapers are getting to be lonely places. Many people read newspapers solely for the advertising. Offbeat print publications are especially good for getting people to read the advertisements.

Point of Sale – Racks of brochures were once stationed next to every checkout counter in the world. Internet marketers use online shopping carts for upsells now, but there’s no reason you can do it the old-fashioned way. If you sell retail, have printed goods for customers to grab on the way out the door, whether they’ve made a purchase or not. If you’re on a tiny shoestring, make a deal with a friendly shopkeeper to display your POS material at their checkouts.

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Meeting Clients? Here are some Acupressure Tips to Prevent Mishaps

When meeting with a client, there are a number of things that can always go wrong and may lead to an absolute disaster. There are ways to avoid this especially with the use of acupressure. This is a process where the practitioner takes and applies pressure to certain parts of the body, this helps to reduce things like stress or headaches.

Sometime facial acupressure can make you more beautiful and help you to look and feel your very best. If you are in the middle of an important meeting, you will not want something that could derail the entire process to occur. This article will give you a few tips that will help to avoid these serious issues from forming.

 

If you are having a headache, then finding the pressure point that is associated with the head will be a crucial thing to do in helping the person recover; a natural alternative to “over the counter” pills. This is one of the biggest things that can hurt the chances at landing that big contract as it distracts you and makes you come across as not focused. Once you have pinpointed this pressure point then you need to apply pressure and maintain it till the headache leaves.

Back pain is another area that can really derail a meeting and sitting at a desk all day can produce spasms in the muscles. In the event that you suffer from this, then you need to simply apply pressure to the nerve cluster that is in charge of the spine, and allow your body to sit there and begin to relax. After a few minutes, you should see a drastic change in the level of pain that you are experiencing. This will help you to be able to focus more on the meeting that you are taking part of and not be as distracted.

The last area is that of stress, which is one of the biggest killers in business today as more and more pressure is forced with people that have high responsibility. This is one of the biggest things that will damage the chances of closing a very important deal in the world of business. You will want before the big meeting to go and get an acupressure treatment from a certified person. You will be amazed at the level of difference that will be seen when you take the time to let the stress melt away and not get caught up in all of the world’s stress. Still in doubt? You should read up on the “6 Benefits Of Acupressure That You Never” article and get information from a professional.

All of this advice is crucial in helping you to master the world of business, and to make the important decisions.

This is something that many business people all over the world have known for a great number of years. Putting these tips and advice to your use will help you to make that important decision and to close that deal that your company is hoping that a person of your talent can close.

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Benefits of Shipping Containers

Standardized shipping containers came into everyday use between 1968 and 1970 as a method of transporting goods around the world, using moving containers that were standard dimensions, and using these new standards to make it easier for ports around the world to move and store the containers. Because of the containers are designed to be stacked on top of the other, they made goods easier to store and move at ports around the world.

Stacked shipping containers

Image courtesy of Wikipedia under the creative commons license.

Containers can be moved by rail, ship truck and train. Vehicles are designed to carry the containers in a way that maximizes the efficiency of transporting goods around the world. Because the cost of moving an empty container to a place where it can be used, there is a surplus of empty containers around the world. Australian container hire companies are available for people or companies to hire containers to meet their needs.

Why Use Hired Containers?

Hired shipping containers are beneficial to clients for a number of reasons. The surplus of containers in the world now makes it easier for people to find and use them for shipping and storage purposes. Benefits of these containers can include:

  • Moving house: Either within the country or overseas, a container hire company can pack your belongings in a container and conveniently ship it to its destination.
  • Drop off and pickup: A container can be dropped off at a house and left there for any length of time. This allows for short or long-term storage, or the ability to pack your belongings at your own leisure.
  • Safe travel: Shipping containers are designed for long distance travel over land or sea. In addition, they are designed to be stacked, allowing the goods inside to safely travel on ship.
  • Storable: Shipping containers can be stored at container facilities until the contents are needed. Australian container hire companies allow storage, which is a useful option for people who may need to store home contents until they are ready to move into a new house.
  • Lower expense: By packing containers themselves, clients save money and can pack items in a way that best suits them. There is no rush to pack items, as the container can remain on site for an indefinite time.
  • Variety of size: Shipping containers come in a variety of sizes to suit the needs of clients. Whether they only need short term storage, or moving the contents of a large house, there is a container that is the proper size.

Standardized containers are a boon both to international shipping of goods and, as a side-benefit the average consumer, and container hire companies allow everyone to take advantage of them.

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Why keeping data within the country is good

Data security is a hot button topic today, and for good reason.

Even though cloud-based storage solutions and applications are exploding in popularity (with hundreds and hundreds of millions of people either switching to or planning to switch to these services), the news is filled with articles about data security breaches.

From cyber thieves swiping identities to the United States government snooping on people and governments all over the world, people are talking so much about this that data security has become a topic of dinner table conversation all over the globe.

If you’re not concerned about data security, you’re in big trouble.

secure your data

Image courtesy of Shutterstock

Digital data is more vulnerable today than ever before

If there is one thing that we’ve learned in the last two or three years, it’s that our digital data (and our digital lives) are more vulnerable today than ever before.

Sure, there are new encryption protocols and technologies available to consumers than at any point in human history. And yes, the overwhelming majority of cloud-based solutions are pretty secure, with companies employing dedicated security teams to improve the system 24/7, 365 days a year.

But breaches still happen all the time, with a shocking regularity. Why?

Because most people aren’t concerned with the data protection on their physical hard drives – and may not even be aware of the security flaws that their computers, smart phones, and mobile devices are riddled with.

Why it makes sense to keep your sensitive data protected in the cloud (in your own country)

Believe it or not, the lack of security on our physical devices is because our devices are constantly and consistently connected to the Internet – but there are insufficient security tools and lockdown procedures in place on our personal devices to protect from sneaky and backdoor attacks.

Cloud-based solutions (almost always) don’t have those kinds of problems.

Even though they are literally connected to the Internet around-the-clock, Australian web hosting and Australian email hosting solutions (and other cloud-based storage options) have many multilayered security systems installed and implement to protect your information from attacks.

By choosing to use an Australian web hosting, Australian email hosting, or Australian cloud-based storage solutions to protect your most sensitive and private information, you are protecting it from attack much more effectively than you could ever hope to on your own.

And when you take advantage of locally (in an international sense) based service here in Australia, you’re getting an extra layer of protection. Those cloud-based storage solutions will be governed by Australian law (and not the laws of some other nation) and you will enjoy the same kinds of protection legally that you would with your physical devices.

You’ll never be at the mercy of a foreign government or foreign agent or the changing winds of their security policies – and as an Australian citizen using Australian-based cloud solutions you’ll have a voice in the rules, regulations, and laws governing the security and protection (as well as the enforcement of) those policies moving forward.

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The Best and Most Affordable Web Hosting Companies: 2014

Finding a company with affordable web hosting that is both trustworthy and efficient can be a difficult task. Whether you’ve been in business for quite some time or your business is just getting off the ground, finding a reputable company to generate the right traffic can contribute to the success of your business. The following are some of the best and most affordable web hosting companies for 2014.

FatCow

According to reputable claims in the industry, FatCow is one of the most inexpensive and finest web hosting providers on the market. From unlimited disk storage and email accounts to monthly transfers and domains, FatCow is reaching above average customer satisfaction ratings.

In addition to being budget-friendly, an SEO company should have a knowledgeable team of individuals at the ready. FatCow has a qualified group of experts that takes helping the customer to a whole new level. Their fast response time and amazing software capabilities also put them ahead of the competition.

InMotion

While an affordable web hosting plan is a plus when it comes to your SEO needs, you also want a provider who is reliable and patient. This makes it easy to get a hold of someone when you have issues or questions day or night. It also ensures that your problems are rectified in a calm and efficient manner.

InMotion is a dedicated and reliable company to park your web host requirements. It really offers you that fast and efficient service that’s really needed and appreciated by their customers. If your company is large and has a steady stream of excessive web traffic, InMotion is the best for most business websites.

GreenGeeks

Green living isn’t just for clean air and recycling. You can now take your web hosting needs further by utilizing an environmentally savvy company. Founded in Los Angeles, GreenGeeks is a rapidly expanding company with over 100,000 websites currently hosted.

Great for beginners and simple to navigate, this user-friendly company can help businesses with emails, blogs, website set up and shopping cart access. They are also kind to Mother Nature with their energy-efficient data centers that are generated through wind power. This makes their servers fast, efficient and capable of high-speed web hosting activities that are competitive with other companies.

SEO has been an instrumental marketing tool that has helped a number of businesses achieve optimum success. While cost and reliability can contribute to finding the best and affordable web hosting company, you’ll find that competency, reputation, customer service and a clean record to be just as crucial when it comes to hiring the best.

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