Do you remember a time before the Internet? Probably not. The Internet has become a fact of life for everyone worldwide, and it’s a rare business indeed that doesn’t have at least a small web presence.
Businesses did exist before the Internet, and some of them flourished, too. If you’ve got a very limited marketing budget, and don’t have time for labour-intensive SEO strategies to bear fruit, or just like thinking outside the box for your marketing ideas, then you should think about using approaches that worked before there was an Internet at all. While we can’t recommend ignoring the Internet in today’s day and age, it’s possible to make a lot of money outside the Web, and it’s also smart to drive traffic to your web business from outside the web as well. Here are some approaches that worked in the era before the web was born:
Telephone Calls – Depending upon what you’re selling and who you’re calling, phone calls can have a much larger return on effort than almost any other form of customer interaction. If you’re familiar with Internet marketing statistics, conversions of web traffic into paying customers can be a fraction of one per cent and still be profitable. Phone calls to interested parties can convert at many times that rate, because you can persuade people that are talking to you in a way that a website can’t. Smart companies often have limited information on their website, and urge potential customers to call if they want more. It’s a great way to per-qualify customers.
Snail Mail – All mail is junk mail now. With so much being delivered digitally now, people’s mailboxes are almost empty. A mailer with interesting information is more likely to get some attention than just a few years ago when everyone’s mailbox was full every day. Try using regular mail that’s targeted to neighbourhoods that have the right demographic for your business
Newspapers and Flyers – Like mailboxes, print newspapers are getting to be lonely places. Many people read newspapers solely for the advertising. Offbeat print publications are especially good for getting people to read the advertisements.
Point of Sale – Racks of brochures were once stationed next to every checkout counter in the world. Internet marketers use online shopping carts for upsells now, but there’s no reason you can do it the old-fashioned way. If you sell retail, have printed goods for customers to grab on the way out the door, whether they’ve made a purchase or not. If you’re on a tiny shoestring, make a deal with a friendly shopkeeper to display your POS material at their checkouts.